The Melbourne Symphony Orchestra which got caught in a hapless Gaza uproar and sacked its entire board is trying to repair the damage with these images under new CEO Richard Wigley.
He says: ‘This brand has unified and energised the organisation – from our musicians to our board, from our audiences to our partners. It captures who we are, and where we’re going. Disegno have created something truly transformational: a brand that expresses our soul and strengthens our strategy. It doesn’t just look right. It feels right.’
The new identity made its public debut through the 2026 Season Campaign, launched at Hamer Hall on 13 August 2025. Titled ‘Music That Moves Us’, the campaign placed MSO musicians in motion against expressive, atmospheric images of Melbourne’s streetscapes and landmarks, captured by acclaimed photographer Lucas Allen.
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