Programmes for tomorrow’s concert in Birmingham contain this paragraph from CEO Emma Stenning:
As we’ve worked hard to connect with new audiences, I’m delighted to share an 8% growth in attendance, and the brilliant news that 28% of those who come are under 30. There’s lots still to do, and I am excited for what is to come in our 2024-25 Season of Joy.
So far, so well spun.
However, our local number crunchers say the figures have been fudged by counting total attendance rather than ticket sales. They include free participation in school concerts and community events. The final data are likely to look very different.
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