The commercial station is making virtue of necessity by proclaiming it now has 4.4 million weekly listeners.
This is historically its lowest-ever reach. It marks the continuation of a long-running decline resulting from a failure of imagination.
BBC Radio 3, by contrast, is doing rather well. It is up 3.3 percent year on year and 12.4 percent on the quarter to just under two million. R3 is under new management, and it shows.
The post Classic FM turns in worst-ever listening figures appeared first on Slippedisc.
.jpg?w=160&resize=160,160&ssl=1 "Warm hearted & with a twinkle in his eye: The Brook Street Band bring out the sense of enjoyment in the violin sonatas of Ipswich-based Joseph Gibbs")
