We’re hearing that the South Korean pianist Seong-Jin Cho has dumped his boutique management at Primo Arts and signed with K D Schmid, to be managed mostly from London.
The move, which has yet to be made public, comes at the end of a tour of all leading US orchestras, plus Carnegie Hall, a feat of organisation which placed him among the foremost artists on the classical circuit.
Why would he jump now? Because it doen’t take much to persuade any artist that the grass next door is greener, or that someone else can do more by way of ego boost.
Seong-Jin Cho, who is turning 31, had been playing school halls in America before Primo took him up and put him on the US map. Schmid will have to produce rabbits out of its lawn to advance his career much further.
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