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NY Times bangs PR drum again for new Boston boss

NY Times bangs PR drum again for new Boston boss
NY Times bangs PR drum again for new Boston boss

For the third time, the Times has published a glorious encomium to the Boston Symphony boss, Chad Smith:

Sneaking through the shrubbery, however, was the light breeze of change. Chad Smith, the Boston Symphony’s ambitious new president and chief executive, plans to return this august institution to its most radical roots. Should Smith have his way, Tanglewood will see its creaking theater refurbished and put to good use, its Linde Center for Music and Learning pressed into service year-round, and Seranak, Serge Koussevitzky’s old home in the hills, restored as a meeting place for artists and the public.

This will take years, and tens of million of dollars, but for now, even one of the coloring sheets that volunteers offer eager children has heard the message: a butterfly, yet to be filled in, with the tagline “A Summer Tradition Transformed.”

Read more PR fluff here.

The Times paid no attention whatsoever to the previious regime at Boston, or to Chad himself when he was controversially in charge at the LA Phil.

Clearly some new PR has taken charge and the Times is now Chad’s flak and the Boston Symphony’s Izvestia.

The post NY Times bangs PR drum again for new Boston boss appeared first on Slippedisc.

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